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Transparency
We share every ingredient and why it's there, so you can make confident, informed choices.
Our Food Philosophy
Learn more about our commitment to fresh, healthy ingredients.
Marketplace Food Philosophy
At Calo Market, we take label-checking seriously because your health comes first. Our food philosophy emphasizes transparency, balance, and a focus on minimally processed ingredients. That said, you may also find some items that undergo additional processing in order to achieve certain tastes, textures, or functions. We aim to offer a thoughtful variety, giving you the choice between minimally processed items and other options depending on your preferences.
Nutritionist approved
All items on marketplace are approved by our in-house nutritionists to ensure that they meet our quality standards.
Taste-tested
Not everything makes it onto marketplace just because it's healthy. Our team taste tests all products to make sure they taste as good as they feel.
What we prioritize
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Minimally Processed Ingredients
Our focus is on keeping foods as close to their natural state as we reasonably can, choosing options that don't go through unnecessary steps.
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Naturally Derived Sweeteners
When sweetness is needed, we choose sources that are more natural and less refined.
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Protein & Functional Foods
Products like protein powders or bars require extra processing for optimal nutrition, taste, or texture. We focus on simple ingredients, minimal sweeteners or additives, and trusted third-party certifications.
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Natural Colors
Colors come only from fruits, vegetables, or botanicals — never from synthetic dyes.
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What we try to avoid or limit
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Hydrogenated & Highly Refined Oils
We exclude industrial seed oils like canola, soybean, and sunflower to avoid refined fats.
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Artificial Sweeteners & Refined Sugars
We avoid products that rely too heavily on synthetic sweeteners and only allow ones that use them sparingly when they serve a clear purpose.
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Unclear Safety Ingredients
If there's not enough research to support long-term safety, we choose not to include it in our market.
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Unnecessary Additives
We keep emulsifiers, stabilizers, and other additives to a minimum, only allowing them when they genuinely add value to the product.
Our Approach to Supplements
At Calo Market, our supplement approval process is different from that of everyday food items because supplements, by nature, are more processed and require stricter evaluation. Unlike whole foods, which we prioritize in their most natural form, supplements often undergo additional processing to achieve concentrated nutrition, enhanced functionality, or convenient formats such as powders, capsules, or bars.
Why do Supplements Differ:
- - They isolate nutrients
- - They require stabilizers, sweeteners, or flavorings to achieve a specific taste profile and function
- - They are consumed in concentrated amounts
- - They have different bioavailability depending on the supplement source
To balance the need for functional, convenient options with our Market philosophy, we carefully:
Ensure that each component serves a clear nutritional purpose
Review processing level and safety
Review benefits and long-term side effects